Eles Projects provides end-to-end campaign management services designed to help organisations communicate effectively, mobilise audiences, and achieve measurable outcomes. With a proven track record supporting clients across South Africa, Eles Projects is recognised for delivering professionally managed, insight-driven campaigns across public, private, and development sectors.

We manage campaigns with a disciplined, strategic approach — ensuring every campaign is aligned to organisational objectives, executed with precision, and evaluated for performance and impact.

Our Campaign Management Approach

At Eles Projects, campaign management is not a one-size-fits-all service. Each campaign is treated as a strategic business initiative, supported by research, planning, execution, and continuous performance management.

Our approach focuses on:

  • Clear objectives and outcomes

  • Audience-focused messaging

  • Integrated multi-channel execution

  • Strong governance and project control

  • Transparent reporting and accountability

Campaign Management Services Offering

1. Campaign Strategy & Planning

Every successful campaign begins with a well-defined strategy. We work closely with clients to establish a clear campaign framework that drives all decision-making.

Strategic Planning Includes:

  • Campaign objectives and success metrics (KPIs)

  • Stakeholder and audience segmentation

  • Market, community, or voter insights (where applicable)

  • Messaging framework and narrative development

  • Channel selection and media mix planning

  • Risk identification and mitigation planning

This phase ensures the campaign is focused, realistic, and outcome-driven.

2. Campaign Design & Creative Direction

Eles Projects develops compelling campaign concepts that resonate with target audiences while remaining aligned to brand and regulatory requirements.

Creative Services Include:

  • Campaign themes and slogans

  • Visual campaign identity and artwork

  • Content development for print, digital, and outdoor media

  • Messaging localisation and language adaptation

  • Call-to-action development

All creative work is produced to professional standards and reviewed against campaign objectives before deployment.

3. Multi-Channel Campaign Execution

We manage campaigns across multiple platforms, ensuring consistent messaging and coordinated delivery.

Execution Channels Include:

  • Digital and social media platforms

  • Community outreach and activation programmes

  • Print, outdoor, and broadcast media coordination

  • Events, roadshows, and stakeholder engagements

  • Internal communication campaigns

Our team manages timelines, suppliers, and deliverables to ensure seamless execution from start to finish.

4. Stakeholder & Partner Coordination

Effective campaigns require collaboration across multiple stakeholders. Eles Projects acts as the central coordination point, ensuring alignment and accountability.

Coordination Activities Include:

  • Engagement with internal teams and leadership

  • Management of creative, media, and activation partners

  • Liaison with community leaders, institutions, and agencies

  • Approval workflow management

  • Compliance and governance oversight

This structured coordination minimises delays, miscommunication, and execution risks.

5. Campaign Monitoring & Performance Management

We believe in data-driven campaign management. Performance is tracked throughout the campaign lifecycle to ensure objectives are being met.

Monitoring Includes:

  • KPI tracking and milestone reporting

  • Audience engagement and reach analysis

  • Channel performance assessment

  • Budget utilisation tracking

  • Risk and issue management

Insights gained during this phase allow for real-time optimisation and corrective action.

6. Evaluation, Reporting & Close-Out

At the conclusion of each campaign, Eles Projects delivers comprehensive reporting to demonstrate impact and support future decision-making.

Reporting Deliverables Include:

  • Campaign performance summary

  • KPI and ROI analysis

  • Lessons learned and recommendations

  • Stakeholder feedback summary

  • Final close-out report

This ensures full transparency, accountability, and continuous improvement.

Our Campaign Management Process

Phase 1: Discovery & Briefing

We engage stakeholders to fully understand the campaign objectives, target audiences, constraints, and success criteria.

Phase 2: Strategy & Planning

A detailed campaign plan is developed, including timelines, messaging, channels, budgets, and governance structures.

Phase 3: Creative Development

Campaign concepts and content are developed, reviewed, and approved before roll-out.

Phase 4: Implementation & Roll-Out

Campaign activities are executed according to the agreed schedule, with active project management and coordination.

Phase 5: Monitoring & Optimisation

Performance is continuously monitored, allowing for adjustments to maximise reach and effectiveness.

Phase 6: Reporting & Close-Out

Final reporting and evaluation are completed, providing clear insights and recommendations.

Sectors We Serve

Eles Projects has successfully managed campaigns across:

  • Government and public sector institutions

  • Corporate and enterprise organisations

  • Development and social impact initiatives

  • Political, advocacy, and awareness campaigns

  • Education, health, and community programmes

Our national footprint enables us to manage campaigns across urban, peri-urban, and rural environments.