Eles Projects is a full-service branding and creative consultancy delivering strategic, high-impact brand solutions to organisations across South Africa. With a strong and diverse client base spanning the public sector, private enterprises, SMEs, and emerging brands, Eles Projects has earned a reputation for professionalism, consistency, and measurable results.

We believe branding is not just visual identity — it is strategy, perception, trust, and experience. Our work is rooted in research, aligned to business objectives, and executed with precision to ensure our clients stand out, compete effectively, and grow sustainably in their markets.

Our Branding Philosophy

At Eles Project, we approach branding as a long-term business asset, not a once-off creative exercise. Every brand we build or refine is designed to:

  • Clearly communicate value and purpose

  • Establish credibility and trust with target audiences

  • Differentiate the organisation in competitive environments

  • Remain adaptable as the business evolves

Our methodology combines strategic thinking, creative excellence, and disciplined execution, ensuring that every branding initiative delivers both aesthetic appeal and commercial impact.

Comprehensive Branding Services

Brand Strategy & Positioning

We begin by understanding the core of your business. This foundational phase ensures that all branding decisions are aligned with your vision, mission, values, and long-term goals.

Key Deliverables:

  • Brand discovery and stakeholder interviews

  • Market and competitor analysis

  • Target audience profiling

  • Brand purpose, vision, and values definition

  • Brand positioning and value proposition

  • Brand messaging framework and tone of voice

This strategic groundwork ensures your brand speaks with clarity, consistency, and relevance.

Visual Identity Design

Eles Project designs distinctive, professional, and timeless visual identities that accurately reflect each client’s brand personality and market positioning.

Visual Identity Elements Include:

  • Logo design and refinement

  • Colour palette development

  • Typography selection

  • Iconography and graphic elements

  • Corporate stationery (letterheads, business cards, email signatures)

All visual assets are designed for digital and print compatibility, ensuring consistency across all platforms and touchpoints.

Brand Guidelines & Governance

To protect brand integrity, we develop comprehensive brand guideline documents that enable internal teams and external partners to apply the brand correctly and consistently.

Brand Guidelines Cover:

  • Logo usage rules

  • Colour and typography standards

  • Layout principles

  • Brand voice and messaging

  • Do’s and don’ts for brand application

This ensures long-term brand consistency and reduces the risk of brand dilution.

Corporate & Marketing Collateral

We design high-quality branded materials that enhance credibility and support marketing, sales, and stakeholder engagement.

Collateral Includes:

  • Company profiles

  • Annual reports and corporate documents

  • Proposals and tender documents

  • Marketing brochures and flyers

  • Presentations and pitch decks

All materials are aligned to brand guidelines and crafted to reflect professionalism and attention to detail.

Digital Branding & Online Presence

Eles Project ensures that brands perform effectively in the digital environment, where first impressions are often made.

Digital Branding Services:

  • Website branding and UI direction

  • Social media brand design and templates

  • Digital marketing visuals

  • Online brand consistency audits

We ensure that digital platforms reflect the same credibility, tone, and professionalism as offline brand touchpoints.