Eles Projects provides professional, data-driven media buying services to organisations across South Africa, ensuring that communication and marketing investments deliver maximum reach, relevance, and return on investment. With an extensive and diverse client base, Eles Projects is trusted for its strategic insight, transparent media management, and disciplined execution across traditional and digital media platforms.

We manage media buying as a strategic function, combining audience intelligence, market expertise, and strong media partnerships to secure optimal placements, competitive rates, and measurable results for our clients.

Our Media Buying Philosophy

At Eles Projects, media buying is guided by the following principles:

  • Audience-first planning and precision targeting

  • Value optimisation and cost efficiency

  • Full transparency and accountability

  • Integration with broader communication strategies

  • Continuous monitoring and performance optimisation

Our approach ensures that every media rand is invested strategically and delivers tangible value.

Our Media Buying Services

1. Media Strategy & Planning

We begin with a structured planning process that aligns media activity with campaign and business objectives.

Media Planning Includes:

  • Campaign objectives and KPIs

  • Target audience profiling and segmentation

  • Media landscape and channel analysis

  • Media mix and scheduling strategy

  • Budget allocation and optimisation

  • Risk and compliance considerations

This ensures media activity is purposeful, targeted, and cost-effective.

2. Media Buying & Negotiation

Eles Projects leverages long-standing relationships with media owners across South Africa to secure competitive placements and rates.

Buying Services Include:

  • Negotiation of rates and value-added opportunities

  • Booking and placement management

  • Contracting and insertion order management

  • Compliance with client and regulatory requirements

Our professional negotiation ensures optimal value without compromising quality or reach.

3. Traditional Media Buying

We manage media buying across established traditional platforms, ensuring broad and credible reach.

Traditional Media Includes:

  • Television

  • Radio

  • Print (newspapers and magazines)

  • Outdoor and transit media

  • Community and regional media

We ensure placements are aligned with audience behaviour and campaign timing.

4. Digital & Programmatic Media Buying

Eles Projects manages digital media buying with a focus on precision targeting and performance.

Digital Media Services Include:

  • Social media advertising

  • Search engine marketing

  • Display and programmatic advertising

  • Video and streaming platforms

  • Mobile and location-based advertising

Digital campaigns are continuously monitored and optimised to improve performance and ROI.

5. Media Scheduling & Flighting

We manage detailed media schedules to ensure optimal timing, frequency, and reach.

Scheduling Includes:

  • Media flighting and pacing

  • Frequency and reach optimisation

  • Campaign phasing and burst planning

  • Seasonal and contextual alignment

This ensures maximum impact and message retention.

6. Media Monitoring, Reporting & Optimisation

Eles Projects applies rigorous monitoring and reporting processes to ensure accountability and continuous improvement.

Monitoring & Reporting Includes:

  • Media performance tracking against KPIs

  • Reach, frequency, and engagement analysis

  • Cost efficiency and budget utilisation reporting

  • Optimisation recommendations and adjustments

  • Post-campaign evaluation reports

Clients receive clear, transparent insights into media performance and value delivered.

Our Media Buying Working Process

Phase 1: Briefing & Objectives Alignment

We engage with clients to understand campaign objectives, target audiences, budgets, and success criteria.

Phase 2: Media Research & Planning

Audience data, media consumption trends, and channel performance are analysed to develop a media plan.

Phase 3: Buying & Negotiation

Media placements are negotiated and secured, with full transparency and client approval.

Phase 4: Implementation & Placement

Media bookings are executed, materials are delivered, and placements are confirmed.

Phase 5: Monitoring & Optimisation

Performance is monitored in real time, allowing for optimisation and corrective action.

Phase 6: Reporting & Close-Out

Comprehensive reporting and post-campaign analysis are provided.

Governance, Compliance & Transparency

Eles Projects applies strict governance controls, particularly when servicing public sector and regulated clients.

Our Governance Focus Includes:

  • Transparent media buying processes

  • Clear approval workflows

  • Accurate documentation and invoicing

  • Budget tracking and reconciliation

  • Compliance with advertising and procurement regulations

This ensures confidence, trust, and audit readiness.

Sectors We Serve

Eles Projects has experience delivering media buying services to:

  • Government and public sector institutions

  • Corporate and enterprise organisations

  • NGOs and development agencies

  • Education and healthcare sectors

  • Community and awareness campaigns

Our national reach enables effective media buying across national, provincial, and local markets.